Student Journey Mapping

Designing with the student in mind.

Developing system level capacity to design student-centered technology tools is a vital part of transforming the student experience. Although student-facing technology platforms are used throughout the community college system, most of these tools prioritize institutional needs rather than student experience.

Student journey maps

Addressing the Vision for Success commitment to “Always design and decide with the student in mind,” the Student Journey Mapping project illustrates some of the technological barriers students face when pursuing higher education.

Developed using California community college system data, these maps begin with student personas that delineate a student’s higher education pathway, with a specific focus on students’ unaddressed challenges. Digital touchpoints are examined throughout the student journey, and visual indicators are then included to denote whether technology interactions elicited positive or negative student reactions.

The maps illustrate opportunities for identifying strategies and tactics that clarify and simplify students’ digital touchpoints to better address - and subsequently design for - their needs. Ultimately, the maps will be used to inform community college system policy efforts that focus on the “Clarify the Path” and “Getting Students on the Path” pillars of “Guided Pathways.” The intent is to expand student-centered design systemwide.

We have worked to not only tell the stories of the current student experience but have also created a series of Experience Vision Stories. These stories depict systemwide changes that could improve the student journey through college, including both technology solutions and increased in-person interactions. Experience Vision Stories can help shape future projects and initiatives and help us to create goals for continual improvement.